Passionate about sports since my early days, I spent most of my life consuming it: Playing, watching, attending.

After my first experience at the ATP, I built the majority of my career at the NBA where I led media partner management, overseeing key EMEA territories and driving the growth of the NBA brand and content across linear and digital platforms.

My experience has allowed me to develop a wide-reaching network and build strong relationships across the sports and media landscape, where I have a successful background in expanding a brand, creating impactful content and leading innovative projects to drive engagement.

I founded Bermeedia in 2024 to offer consultancy services, helping organizations and athletes in achieving their goals.