About

Passionate about sports since my early days, I spent most of my life consuming it: playing, watching, attending.

After my first experience at the ATP, I built most of my professional career at the NBA where I became the head of account management for media partners, looking after key territories in EMEA, with the objective to develop the NBA brand and content on linear and digital platforms.

My experiences have allowed me to build a broad network and established relationships in the sports and media ecosystem, where I have a successful background in expanding a brand, creating content and running innovative projects to engage the audience.

I created Bermeedia in 2024 to provide consultancy services and support organizations and athletes to reach their goals.