Sports have shaped my life and my career. I’ve played it, watched it, and turned that lifelong passion into what I do today.

After my first experience at the ATP, I built most of my career at the NBA, where I led media partner management, overseeing key EMEA territories and driving the growth of the NBA brand and content across linear and digital platforms.

Throughout my journey, I’ve developed a strong network and a deep understanding of the sports and media landscape, creating impactful activations, content, and initiatives from the ground up to engage the audience and elevate brands.

I founded Bermeedia in 2024 to offer consultancy services. Today, I partner with leagues, media brands, and athletes to grow their presence and connect with fans.